Mythical Games Expands Web3 Game Offering in Mobile Market
Introduction
Mythical Games, the innovative game development company known for its Web3 PC game Blankos Block Party, is expanding its presence in the mobile gaming market. This move comes after the company achieved success with its previous mobile game, NFL Rivals, which garnered nearly 2.5 million downloads on iOS and Android platforms. Mythical Games' CEO, John Linden, recently discussed the company's approach to integrating Web3 technology into its games in an interview with GamesBeat.Combination of Web2 and Web3 Features
Unlike many other Web3 games, NFL Rivals incorporated both Web2 and Web3 features in order to reach a wider audience. This approach allowed players to pay for in-game items directly through app stores, without the need for cryptocurrencies or the developer's own tokens. This decision enabled Mythical Games to comply with the rules and regulations set by Google Play and the Apple App Store, and successfully launch NFL Rivals on these platforms. Google Play, in particular, had restrictions on linking Web3 games to gambling, while Apple seemed to approve the game on an experimental basis, featuring it as the "game of the day." This initial success paved the way for Mythical Games to have further conversations with both app stores.A "Gamers First" Approach to Web3 Integration
Despite incorporating Web3 technology, Mythical Games prioritizes a "gamers first" approach, ensuring that players can enjoy the game without needing to fully understand blockchain intricacies. NFL Rivals allows players to obtain, upgrade, and trade digital collectibles, which can be further traded and sold on Mythical's blockchain-based Marketplace. However, participation in the Marketplace is optional, with players also able to use virtual currency purchased through in-app purchases to access in-game items. The introduction of this additional step helped Mythical Games comply with the policies of both app stores.Positive Feedback and Future Plans
Mythical Games has received positive feedback from the gaming industry, demonstrating that industry leaders have embraced its approach. This validation has opened up opportunities for Mythical Games to develop and release new titles. While Google Play has been more transparent in its policies, Apple has been more opaque. Linden expressed uncertainty regarding whether Apple has an official policy on blockchain games, but believes that the company has certain concerns and areas of focus related to Web3. Despite these uncertainties, Mythical Games strives to adhere to app store rules and maintains regular communication with both stores.Expanding Web3 Potential and Lessons Learned
Mythical Games' experience with NFL Rivals and Blankos Block Party has demonstrated the potential for Web3 technology to enhance player engagement. The introduction of a machine learning program within NFL Rivals increased secondary sales between players, leading to a fourfold increase. Additionally, the company observed that 50% of players who initially purchased collectibles from other players eventually returned to buy items in the app store. This phenomenon indicates that embracing Web3 technology does not negatively impact app store revenue. With the lessons learned from Blankos Block Party, Mythical Games is revamping the game in order to maximize its potential on mobile platforms. The original game, available only on PC and Mac, faced challenges in terms of spending and acquisition costs. The absence of promotion on major app stores, such as the Epic Games Store, contributed to high costs. Blankos Block Party also featured disparate gameplay activities, such as shooting and racing, which did not resonate with the same audience. However, Linden expressed confidence that these issues can be addressed, and the game will experience success on mobile app stores.Conclusion
Mythical Games' expansion into the mobile gaming market with Web3 technology represents a significant step in the evolution of the gaming industry. The company's ability to integrate Web3 features while adhering to app store policies sets a positive precedent for developers seeking to leverage blockchain technology. As Mythical Games continues to refine its approach and release new titles, the industry will undoubtedly observe the impact and potential of Web3 gaming, bringing the sector closer to a significant breakthrough.Keywords:
Blockchain, Gaming, 遊戲, 手遊, Web3, Blankos Block PartyBlockchainorGaming-遊戲,手遊,Web3,BlankosBlockParty
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