Cirque du Soleil and Gamefam Team Up to Create a Metaverse in Roblox
Cirque du Soleil Entertainment Group, a Canadian entertainment company, has partnered up with Gamefam to create an immersive metaverse experience in Roblox. Gamefam, a Roblox game developer, has built several “metaverse” game worlds for brands, and is now teaming up with Cirque du Soleil on Roblox, a global immersive platform where millions of people connect and communicate daily. In Cirque du Soleil Tycoon, users can build their own Cirque du Soleil universe filled with performers, artists, and sell-out crowds, along with some of the most visually stunning performances in the “metaverse.”
An Insight into Cirque du Soleil Tycoon
The new project titled ‘Cirque du Soleil Tycoon’ channels the influence of the global online platform Roblox to provide immersive shared experiences, harnessing Cirque du Soleil's high-end entertainment expertise, creative DNA, and multi-generational fanbase. Inspired by the brand-new touring show called Echo, the experience incorporates whimsical and fantastical Cirque du Soleil details and brings existing and new fans together for a behind-the-scenes look at how Cirque du Soleil productions work.
Community members will have the chance to build and manage their own Big Top performances, try their skills in interactive challenges and mini-games, hire acrobats, and set the stage to create their very own custom Cirque du Soleil site. Roblox community members will also have access to unique virtual items allowing them to customize their avatars, such as animal head masks inspired by real-life Echo costumes, and express their creativity in true Cirque du Soleil fashion.
The Benefits of the Partnership
Cirque du Soleil is trying to reach Roblox's 66 million daily active users. By tapping into Gamefam's metaverse gaming expertise, Cirque du Soleil aims to engage some of the 66 million-plus daily active players on Roblox, attract a new fan base, and provide people globally an easily accessible way to experience the creativity and universe of Cirque du Soleil. Cirque du Soleil Tycoon will be available for free on Roblox via most platforms and devices, including consoles, PCs, mobile, and tablets starting in summer 2023.
Cirque du Soleil’s Newly Defined Mission
The immersive experience supports Cirque du Soleil's newly defined mission to diversify its offering beyond live shows by bringing its world-renowned creative development engine to the immersive world of Roblox and allowing new and existing fans to engage with a first-of-its-kind metaverse experience. This, combined with the increasing importance of widening the company's portfolio of brand experiences across 3D immersive and filmed entertainment, premium content, gaming, and beyond, indicates the potential of creating new possibilities for the industry at large.
Final Thoughts
The project represents yet another example of how the lines between gaming, entertainment, and real-life experiences are blurring. It is a testament to the potential that immersive technology holds for creating novel and engaging experiences that span a variety of mediums. As virtual worlds continue to grow and expand, more partnerships between traditional entertainment companies and gaming developers are sure to arise, creating new frontiers of entertainment that were once thought impossible.
